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Move to the world-class exhibition hall and create the world's first experiential Auto Show From June 7 to 13, 2013, Chongqing International Auto Show will be ceremoniously opened in Chongqing International Expo Center. According to statistics, nearly 90 brands participated in the exhibition, and the scale of the exhibition exceeded 100000 square meters.
With the comprehensive improvement of the hardware conditions of the exhibition hall, the exhibition will continue to expand its influence - Chongqing International Auto Show 2013 will follow the trend, realize the rapid upgrading of the scale and grade of the auto show, and become an important engine to promote the rapid development of the car market in central and Western China.
The world's first experiential Auto Show
"In June, Chongqing International Auto Show, which is about to move to the new exhibition hall, presents a surprising new atmosphere." According to the person in charge of the Organizing Committee of this auto show, the scale of Chongqing auto show in June is expected to exceed 100000 square meters, bringing together nearly 90 auto brands around the world; the exhibition scope will be expanded from vehicle maintenance supplies, commercial vehicles, auto tourism scenic spots and other industries closely related to vehicle life.
In the exhibition lineup, the exhibition space of major brands has been expanded one after another. The exhibition space of Audi, Volkswagen, Dongfeng Nissan, Mercedes Benz, BMW and other brands has exceeded 1000 square meters, among which babos, the world's largest personalized car manufacturer and refitter, and weizman, the world's top luxury car brand, are likely to make their debut for the first time. In terms of local lineup, Chang'an, one of China's four major auto groups, has made its debut The group also has a strong momentum. It will bring Ford, Suzuki, Changan commercial, Changan Automobile and other brands to the exhibition. Its exhibition lineup and scale can be described as "shocking".
In order to enhance the participation and interaction of the exhibition, the exhibition will build the world's first dynamic experience automobile exhibition. Relying on the hardware conditions of world-class venues, the organizing committee plans to set up a professional cross-country and curve experience area covering an area of 30000 square meters and a 5 km exclusive test drive area on the outdoor exhibition field of the exhibition hall, so as to provide good hardware conditions for exhibitors to organize various product release and experience activities, and change the single static display into the combination of product display and use experience, greatly enhancing the participation The interaction between product and audience.
Brand lineup is unprecedented - exhibitors compete to appear in A-level specifications
In June, the major brands kept pace with the scale of the exhibition, and the exhibition specifications were upgraded. "In this year's exhibition, many auto manufacturers upgraded Chongqing International Auto Show to A-SHOW." According to the person in charge of the organizing committee, the promotion of the status of the exhibition indicates that there will be major adjustments in many aspects, such as the brand's first new car, booth area, publicity and public relations. At that time, the general public will feel the unique charm of domestic A-level exhibitions through Chongqing International Auto Show, as well as the gorgeous exhibition tools, the first new car and the wonderful activities in the exhibition.
In view of the intensive upgrading of exhibition specifications, the head of a brand believes that Chongqing auto market, as the venue of the exhibition, has maintained a 20% growth rate for two consecutive years, and has gradually become the fastest growing regional market in China's auto market. The rapid formation of road network in cities and surrounding areas indicates that the growth of automobile consumption market will continue to speed up and maintain for a long time.
The upgrading of the hardware facilities of the exhibition hall has also become an important factor for major brands to upgrade the exhibition level. It is understood that the national Expo Center, as the venue of the auto show, is the largest in the West and the second in China. It has a 20000 square meter multi-function hall, 16 single Hall flat floor exhibition halls with an area of 11500 square meters, and more than 100000 square meters of exclusive service area for visitors. It is one of the most modern large-scale professional exhibition and conference centers in the world. "The use of the new pavilion has laid the necessary hardware conditions for the upgrading of Chongqing International Auto Show." The person in charge of the organizing committee pointed out that